Skip to content

Links

Links are the common URLs of websites that enterprises use in the body of a message to reach their customers about marketing and promotional offers. Campaign Manager allows enterprises to transform long URLs into simple and memorable names, which are referenced to the message body of an SMS. You can insert static parameters such as device details like mobile or PC, and device IDs for reference at the end of the URL.

Authorized Users:

  • Admin
  • Super Admin

To create a link,

  1. Navigate to Links from the left menu bar.

  2. Click the Create Link at the top right corner.
    The create link form opens.

  3. In the Name field, enter a name for your URL.

  4. In the Link field, enter a URL that you want to reference to a name.

    • Insert Mobile Parameter: adds your mobile device ID at the end of a URL.

  5. Click the Test Link to check the functionality of the given URL.

  6. Click Create.
    Your link will be associated with a simple name and it can be referenced to a SMS message.

    create link

You can edit the link details that you have created using the Campaign Manager UI.

To edit a link,

  1. Navigate to Links from the left menu bar.
    The links listing page opens.

  2. Click the ellipsis icon (...) next to the link that you want to change.

  3. Select Edit from the drop-down menu.
    The edit link form opens.

  4. Change the details of a link and click Update.

    edit link

You can remove a link if no longer required from the Campaign Manager UI.

To delete a link,

  1. Navigate to Links from the left menu bar.
    The links listing page opens.

  2. Click the ellipsis icon (...) next to the link that you want to change.

  3. Select Delete from the drop-down menu.
    A popup appears saying "Are you sure you want to delete this link?"

  4. Click Confirm to proceed.
    Your link will be removed from the listing permanently.

    delete link

Reports for a link, also known as link performance reports or URL tracking reports, provide insights into user interactions with a specific link within a campaign. These reports are essential for assessing the effectiveness of marketing campaigns, offering metrics to evaluate user engagement.

Typically, the link report consists of the following metrics:

  • Total Records: Total number of user records or recipients targeted in the campaign.

    • Processed: Number of user records successfully processed for delivery.

    • Unprocessed: Number of user records that were not processed due to errors or other issues.

  • Total Messages: Total number of messages (e.g., SMS or email) sent in the campaign.

    • Delivered: Number of messages successfully delivered to recipients.

    • Undelivered: Number of messages that failed to be delivered.

  • Total Clicks: Total number of times recipients clicked on links within the messages.

    • Unique Clicks: Number of distinct users who clicked on the links (each user counted only once).

    • Returning Clicks: Number of repeat clicks from users who clicked more than once.

  • Cost Per Click (CPC): Cost per click, calculated as total spend divided by the number of clicks.

    • Total Spend: Total amount spent on the campaign.

    • Click-Through Rate (CTR): Percentage of recipients who clicked the link relative to total messages sent.

  • Campaign Summary (Pie Chart):

    • Total Messages: Visual breakdown of delivered, pending, and failed messages.

    • Delivered: Percentage of messages successfully delivered.

    • Pending: Messages sent but not yet delivered.

    • Failed: Messages that failed delivery, further detailed by failure type.

  • Failure Breakdown:

    • Permanent Failure:

      • Handset Failure: Issues with the recipient's device.

      • Number Not Active: The recipient’s phone number is inactive.

      • Operator Failure: Telecom operator issues preventing delivery.

    • Temporary Failure:

      • DLT Related Filter: Issues due to Distributed Ledger Technology (DLT) filters.

      • Duplicate Record: Messages not delivered due to duplicate entries.

      • Handset Failure: Temporary device issues.

      • Operator Failure: Temporary network/operator-related issues.

    • Platform Failure:

      • DLT Related Filter: Platform-level DLT issues.

      • Operator Failure: Platform-level operator-related issues.

  • Click Info and User Info:

    • Users: Total number of users who interacted with the campaign.

    • Returning Users: Percentage of users with repeat engagement.

    • Users Not Clicked: Percentage of users who did not click the link.

    • Click Per User: Average clicks per user.

Overall, these metrics provide insights into campaign success, user engagement, and reasons for message delivery failures, helping optimize future campaigns.

link report