Manage Baseline

Edit Baseline

You can edit a baseline that has any status listed in the Baseline Status.

To edit a baseline,

1. Navigate to Baseline from the left menu bar.
   A baseline page opens.

2. Click the ellipsis icon (... ) next to the baseline.

3. Select Edit from the drop-down menu.
   The edit baseline form opens.

4. Change your desired details and click Save.

   

Set as Baseline

Once the baseline is created, you can mark it as a baseline for any campaign to improve its effectiveness and reduce the cost of the campaign. The Set as baseline feature is applicable to the statuses that include “Available” and “Previous” only. See more about Baseline Status.

To set a baseline for a campaign,

1. Navigate to Baseline from the left menu bar.
   A baseline page opens.

2. Click the ellipsis icon (...) next to the baseline.

3. Select Set as Baseline from the drop-down menu.
   The baseline will be set for a campaign.

   

Preview a Baseline

You can preview a baseline that is in any status except “cancelled” listed in the Baseline Status.

To preview a baseline,

1. Navigate to Baseline from the left menu bar.
   A baseline page opens.

2. Click the ellipsis icon (...) next to the baseline.

3. Select Preview.
   Your baseline will be opened in preview mode.

   

View Reports

You can view the reports of a baseline which is used for a campaign using Campaign Manager UI. The report includes the metrics such as reached, shown interest, converted and CTR in percentage. You can view reports for “Current” and “In progress” status only. See more about Baseline Status.

To view reports of a baseline,

1. Navigate to Baseline from the left menu bar.
   A baseline page opens.

2. Click the ellipsis icon (...) next to the baseline.

3. Select Reports from the drop-down menu.
   The reports page opens.

   

Cancel a Baseline

You can cancel a baseline if it is no longer associated with a campaign. See more about Baseline Status.

To cancel a baseline,

1. Navigate to Baseline from the left menu bar.
   A baseline page opens.

2. Click the ellipsis icon (...) next to the baseline.

3. Select Cancel from the drop-down menu.
   A popup appears saying “Are you sure you want to cancel this baseline campaign?”

4. Click Confirm to proceed.

   

Filter a Baseline

You can filter a baseline by a goal, channel type, and/or its status.

To filter a baseline,

1. Navigate to Baseline from the left menu bar.
   A baseline page opens.

2. Click the funnel icon () at the top right corner of the screen.
   A side menu opens.

3. Select the Goal from the drop-down menu.

4. Select the Channel Type from the drop-down menu.

5. Select the Baseline Status from the drop-down menu.

6. Click Apply.
   Your desired baseline(s) will appear first on the listing page.

7. Click Reset to remove the filters.

   

LEARN MORE:

Create Baseline