Glossary
A$
Access Token
Access tokens are used in token-based authentication to allow one system access to another system's API by gathering and providing the required security data for clearance.
Aggregator Account
An account type in Wisely is used for managing and facilitating communication channels for enterprises.
Alias Sender ID
A customised identifier is used in messaging systems to represent the sender in a brand-oriented and recognisable manner instead of a standard phone number.
Analytics
Reports and tools for analyzing the performance of communication channels and campaigns.
API
A set of tools and protocols enabling external developers to integrate or build applications using Wisely's functionality.
App Notification
An app notification is a message or alert sent by an application to the device user. They include push notifications and in-app notifications.
Audit Trail
A record of all actions performed on the platform for accountability and security purposes.
B$
BFSI
Banking, Financial Services, and Insurance—sectors that use messaging for activities such as payments, customer support, and conversational banking.
Binary SMS Message
Binary SMS messages are used to send data, usually rich content or small files, in addition to transferring telephone system settings, ringtones, and WAP-Push messages.
Blocklist
Blocklist, also known as blacklist, is an admittance control system that prevents access to a categoric list (or other defined range) of users, programs, or networks.
Branding
Customizing the platform interface to reflect an organization's identity and brand guidelines.
Branding Logos
Visual elements represent the identity of an enterprise within the Wisely platform.
Business Groups
Sub-organizational units within an enterprise, allow role-based access and specific branding settings.
Business PAN
A 10-character alphanumeric identifier for businesses used for tax purposes.
Business Proof Document
Legal or official documents are required to verify the enterprise, including TAN, GSTIN, CIN, and Business PAN.
C$
Call to Action (CTA)
A button or link is included in messages that encourage the recipient to take specific actions, such as making a purchase, tracking an order, or accessing customer support.
Campaign Manager
A tool for creating, managing, and analyzing communication campaigns.
CIN (Company Identification Number)
A 21-digit identifier for companies registered in the country
Concatenated Message
A concatenated short message service is used to overcome the limit on the number of characters that can be sent in a single SMS text message transmission (usually 160 chars).
Conversational Messages
Two-way communication messages that allow interactive engagement with customers.
Corporate Logo
The visual identity of a business is uploaded to represent the enterprise within the platform
CPaaS
CPaaS refers to a cloud-based platform that provides the ability for organizations to add communication services to their applications without the cost and maintenance overhead of developing their solutions.
D$
Delivery Reporting (DLR)
Delivery reporting is a feature of SMS MT that reports back on the delivery status of every SMS message that has been sent.
E$
E-commerce
The use of messaging for online shopping-related activities, including order tracking, customer feedback, and contacting support, is enabled through customized calls to action.
Enterprise Profile
Comprehensive details of an enterprise, including logo, addresses, contacts, and business documents.
Enterprise Users
Members or stakeholders of an organization use Wisely for communication and operations.
F$
Fallback Channel
A secondary communication channel (e.g., SMS) is used when the primary channel (e.g., WhatsApp) is unavailable due to internet connectivity issues.
FTP
File Transfer Protocol, used for transferring files between servers and Wisely.
Full Access
Permission allowing partners to create and manage Sender IDs and templates for channels.
G$
GDPR (General Data Protection Regulation)
A European Union regulation ensuring data privacy and protection for individuals within the EU.
Geographic Control
A feature in Wisely that allows businesses to restrict their outgoing messages to specific countries.
Group-level
Group level refers to a group of users who are assigned as approvers of a campaign at a single level.
GSM
GSM is a mobile telephony standard introduced in the early 1990s by the European Telecommunications Standard Institute.
I$
Identity & Access Management
A module for managing enterprise users, roles, permissions, and business groups within the organization.
Inbound Message
An inbound message is routed from an end user’s mobile device and delivered to a mobile phone or an application.
Industry Type
The classification of an enterprise based on its business domain or activities, is selected from a predefined list.
L$
Legal Business Name
The official name of the enterprise recognized by the government, is used for identification in the Aggregator platform.
Link Preview
A feature that automatically displays a preview of web or video links included in the message, often showing a thumbnail or brief description to encourage user engagement.
M$
Message Links
Message links, also known as chat links, are URLs that, when clicked, open a chat or messaging window directly with a specific contact within WhatsApp.
MNO
Companies that provide mobile network services, such as Vodafone Idea and RJIO, enable RCS messaging for businesses.
MNO (Mobile Network Operators)
Companies that provide mobile network services, such as Vodafone Idea and RJIO, enable RCS messaging for businesses.
MNP
Mobile number portability (MNP) enables mobile telephone users to retain their mobile telephone numbers when switching from one mobile network operator to another.
MO
MO (mobile originated) specifies that a message originates from a mobile device and is delivered to another device or an application
MT
A mobile message routed from a client or an application and delivered to the end user’s mobile phone is called an SMS MT (mobile terminated).
Multi-level
Multi level approvals contain single or multiple users assigned at each level (let's say 10 levels) who approve the campaign to be launched.
Multifactor Authentication
Multifactor authentication (MFA) is a security method that requires users to provide 2 or more verification factors to access an account.
N$
Nonregulated Messages
Messages that do not fall under regulatory restrictions or compliance requirements are often related to promotional or non-critical content.
Notification Preferences
Settings that allow users to customize the types of alerts and updates they receive from Wisely.
Notifications
Alerts sent via email or SMS to inform users about platform events such as account updates or sender ID changes.
O$
Opt-In/Opt-Out Management
Mechanisms to handle customer consent for receiving or declining communications, ensuring compliance with data privacy regulations.
OTP
One-Time Password, a secure code sent for authentication purposes.
P$
Partial Access
Permission allowing partners to create new Sender IDs and templates but not manage existing ones.
Partner Integration
Integration with other platforms like MoEngage to automate messaging workflows and manage larger volumes of WhatsApp Business messages efficiently.
Partnership Document
Formal agreements or other contractual documents are required to establish partnerships between the aggregator and enterprises.
Promotional Messages
Marketing messages aimed at promoting products or services to customers.
R$
RCS
Rich Communication Services, an enhanced messaging protocol offering rich media and interactive features.
Retry
Refers to the process of the SMSC trying again to deliver a message that failed to be delivered – during a period the message is valid, usually 48 hours.
Rich Card Carousel
Multiple rich cards in a scrollable format for interactively showcasing a series of items.
Rich Card Stand-Alone
A single multimedia card with action buttons for interactive messaging.
Rich Media
Multimedia elements like images, videos, and interactive content are included in messages.
S$
Sender ID
A unique identifier used for sending messages, configurable for use and management in channel permissions.
Smart Persistent Notification
A type of notification that remains visible in the notification bar, offering a smart, persistent presence that ensures critical information is not missed, typically seen in transactional and OTP messages.
SMPP
The SMPP (Short Message Peer-to-Peer) protocol is an open, industry-standard protocol designed to provide a flexible data communications interface for the transfer of short message data between External Short Message Entities (ESME), Routing Entities (RE) and Message Centres (MC).
SMS
Short Message Service, a text messaging protocol used for sending and receiving plain text messages.
SMSC
Short Message Service Center (SMSC) stores, forwards, converts, and delivers SMS messages and maintains unique timestamps in text messages.
T$
TAN
A 10-digit alphanumeric identifier is used for tax-related activities.
Template ID
A unique number is used to assign pre-defined templates for messages, especially in DLT platforms. Commonly used in OTPs or transactional messages.
Template Lookup
A feature for accessing pre-approved message templates for consistent communication.
Templates
Predefined message formats that can be used for channels like WhatsApp, RCS, and Truecaller to communicate with users.
Truecaller Pool
Refers to a mechanism used by businesses and service providers to manage multiple phone numbers associated with their Truecaller Verified Business account.
TUC (Telephone Consumer Protection Act)
A U.S. law regulating telecommunication practices to protect consumers from unwanted communications.
U$
URL Shortener
An auxiliary app that converts long URLs into shorter ones for inclusion in SMS messages.
W$
Webhook
A tool used to track and manage logs of outgoing and incoming SMS messages in realtime through the Wisely platform.
Miscellany$
10DLC
A 10-digit long code (10DLC) number is a US-specific, carrier-sanctioned, 10-digit phone number used for business messaging.
16-bit Unicode
16-bit Unicode or Unicode Transformation Format (UTF-16) is a method of encoding character data, capable of encoding 1,112,064 possible characters in Unicode.
2-Factor Authentication
Two-factor authentication, also known as 2FA, is an extra layer of security that requires users to use both their online password and their mobile phone to verify their identity.