Truecaller
Truecaller Business Messaging utilizes the infrastructure of the Truecaller app—best known for its caller ID and spam filtering capabilities—to provide businesses with a direct line of communication with customers. This platform integrates seamlessly into Truecaller, which boasts over a billion downloads globally and ~250 million monthly active user base in India, to deliver messages directly to the Android user interface where users are already engaged.
Truecaller Business Messaging is multifaceted, catering to diverse business needs:
Rich Media Messaging$
Enables the sending of messages that include multimedia content such as images, videos, links, interactive buttons, and pdf documents enhancing the informativeness and appeal of business communications.
Transactional Messages$
These are critical for operations, providing notifications for actions like transactions, deliveries, and service updates in a timely and reliable manner.
Promotional Messages$
Used for marketing, these messages deliver offers, deals, and information about loyalty programs directly to customers, helping drive sales and brand engagement.
OTP Services$
Enhances security and user experience by delivering One-Time Passwords efficiently, supported by features that ensure prominence and ease of use within the user’s mobile environment.
Nonregulated Messages$
Unique Features$
| Attribute | Transactional | OTP | Promo | Rich Media |
|---|---|---|---|---|
| Notification Type | Smart persistent notification | Smart persistent card | Bubble notification | Depends on message type |
| Draw Over | Yes | Yes | Yes | Depends on message type |
| Sticky | Yes | Yes | No | Depends on message type |
| Verified Business Tag | Displayed prominently | Displayed prominently | Not displayed | Depends on message type (shown in the case of transactional rich media) |
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