Overview

  • Updated on Nov 25, 2024
  • 2 minute(s) read
  • TL
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Truecaller Business Messaging utilizes the infrastructure of the Truecaller app—best known for its caller ID and spam filtering capabilities—to provide businesses with a direct line of communication with customers.  This platform integrates seamlessly into Truecaller, which boasts over a billion downloads globally and ~250 million monthly active user base in India, to deliver messages directly to the Android user interface where users are already engaged.

Truecaller Business Messaging is multifaceted, catering to diverse business needs:

Rich Media Messaging

Enables the sending of messages that include multimedia content such as images, videos, links, interactive buttons, and pdf documents enhancing the informativeness and appeal of business communications.

Transactional Messages

These are critical for operations, providing notifications for actions like transactions, deliveries, and service updates in a timely and reliable manner.

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Promotional Messages

Used for marketing, these messages deliver offers, deals, and information about loyalty programs directly to customers, helping drive sales and brand engagement.
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OTP Services

Enhances security and user experience by delivering One-Time Passwords efficiently, supported by features that ensure prominence and ease of use within the user’s mobile environment.
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Nonregulated Messages

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Unique Features

Attribute

Transactional

OTP

Promo

Rich Media

Notification type

Smart persistent notification

Smart persistent card

Bubble notification

Depends on message type

Draw over

Yes

Yes

Yes

Depends on message type

Sticky

Yes

Yes

No

Depends on message type

Verified Business Tag

Displayed prominently

Displayed prominently

Not displayed

Depends on the message type (shown in the case of transactional rich media)

Message Features

- Auto smart-card notification
- Ability to add CTAs to notifications for redirection (up to 3 CTAs)

- Auto smart-card notification
- Auto copy of OTP on a clipboard
- Separate section within TC Inbox for OTPs

- Ability to add CTAs to notifications for redirection (up to 5 CTAs)

- Provides attachments, links, 2-way messaging
- Ability to add CTAs to notifications for redirection (up to 3 CTAs)

Use Case

Informational:
- Informational (e.g., advisory on not sharing passwords, credit card fees, fraud protection)
- Payment / Bill due reminder; interest rate updates
- Account updates (e.g., balance, fees)
- Flight/train delay notifications

Non-regulated transactional:
- Delivery and return updates (e.g., shipped, collected)
- Order/ticket booking confirmation
- Order cancellation updates
- Bill summary (e.g., order invoice, warranty details)

Non-regulated OTP:
- Login OTP (e.g., social media, e-commerce, mobile apps)
- Identity verification OTP (e.g., preference confirmation)
- Delivery OTP (e.g., quick-commerce, food, specialized retail)
- Service access OTP (e.g., public internet at hotels, airports, etc.)

Attachments:
- Images: Payment QR Codes, Product summaries, Financial services updates & posters
- Videos: KYC, Explainer videos, Property walkthrough
- Documents: Invoices, Catalogues, Tickets

Custom call to action:
- E-commerce: Order Tracking, Feedback, Contact Agent
- BFSI: Payments, Customer Support, Conversational Banking
- Retail: Bill Payments, Ticketing & Appointments, Place Order
- Travel: Web Check-in, Customer Support, Buy Addons

Link Previews:
- Web links
- Video links (with thumbnail)