SMS
Short Messaging Service (SMS) is a widely used communication channel across the globe. You can send promotional, OTP, or transactional messages where internet connectivity is poor. You should create a Sender ID to start sending business messages to the end users, however, your messages should comply with the telecom regulatory requirements to deliver them successfully.
Leverage SMS messaging as a fallback channel to other communication channels like WhatsApp, which require internet connectivity. SMS allows two-way communication between the end user and the enterprise.
Key Features of SMS Messaging
Direct Communication Channel: End users tend to open an SMS at a higher rate compared to other channels, making it an effective channel for time-sensitive messages such as promotions, reminders, and customer service updates. Create your sender IDs to start communicating with enterprise users.
Personalized Messaging: Personalize your text message with custom fields and make it more engaging by creating new templates or choosing existing templates that suit your needs.
Two-Way messaging: SMS supports two-way communication, allowing customers to reply and interact with businesses directly via SMS.
Real-time Analytics: Wisely provides performance reports of SMS messaging including delivery rates, open rates, click-through rates, and response rates.
Multiple Languages: Use SMS to send your business messages in the language you choose. Refer to optimization of languages used in SMS.
Compliance and Opt-In/Opt-Out Management: Wisely ensures that SMS communication complies with regulations such as the TCPA (Telephone Consumer Protection Act) and GDPR by managing customer consent. Customers can easily opt-in and opt-out at any time to receive or not receive a message.
Campaign Management: SMS messaging allows you to send business campaigns at a specified time.
Webhook Support: Webhooks allow you to track message logs including outgoing and incoming messages through the Wisely platform.
Auxillary Apps Support: Auxiliary apps are supportive tools and applications designed to enhance functionality, streamline operations, and improve user experience. Some of the apps are listed as follows.