RCS
RCS (Rich Communication Services) in Wisely refers to an advanced messaging protocol that enhances standard SMS capabilities by offering rich media and interactive features. Wisely is a communication platform that integrates RCS to enable brands and businesses to deliver a more engaging and interactive messaging experience to their customers.
RCS uses carriers to send messages to the end customers. The Universal Profile established by the GSMA states that all new communication devices must contain a native messaging app that supports RCS. End users with a compatible device need not install a new application to receive RCS messages.
Use fallback channels to deliver RCS communications to devices not supporting RCS.
Key Features of RCS
Enhanced Messaging: Unlike traditional SMS, RCS supports free-form messages and templated messages including images, videos, audio, and GIFs, allowing businesses to create more visually appealing and interactive messages. Refer to message types for more details.
Two-Way Communication: RCS enables real-time two-way communication, allowing customers to interact directly with the brand within the message itself, such as booking appointments, making purchases, or getting support.
Branded Messaging: Wisely allows businesses to send branded messages with custom colours, logos, and other brand-specific elements, improving recognition and trust. Refer to this article for managing your media.
Read Receipts and Delivery Reports: Similar to messaging apps like WhatsApp, RCS provides read receipts and delivery status reports, giving businesses insights into customer engagement.
Suggested Actions and Replies: Wisely leverages RCS to include suggested actions (like "Call Now," "Learn More," or "Buy Now") and quick reply options, making the interaction seamless and user-friendly.
Webhook Support: Webhooks allow you to track message logs including outgoing and incoming messages through the Wisely platform.
Auxillary Apps Support: Auxiliary apps are supportive tools and applications designed to enhance functionality, streamline operations, and improve user experience. Some of the apps are listed as follows.
Wisely has partnerships with the RCS technology providers that provide software for mobile network operators (MNOs). These MNOs enable businesses to communicate with their users. Currently, Wisely supports Vodafone Idea Maap and RJIO operators.
With the RCS channel, businesses can send the following types of messages:
OTP - One-time password required to authenticate an account or confirm a transaction securely.
Transactional - Notifications, updates, or alerts that share information directly relevant to the customer's existing services or products, such as alerts for suspicious account activities, purchase confirmations, and shipping notifications.
Promotional - Sales, marketing, and promotional messages to new or existing customers, with the objective to increase awareness, engagement, and sales.
Start your communication with the customers by activating the RCS channel and creating relevant templates.